When Hitachi set out to elevate its presence in the APAC market, the goal was clear: position the brand as a pioneer in innovation, sustainability, and digital transformation. To bring this vision to life, we partnered with their team to create a series of engaging, human-focused video content tailored for LinkedIn, Hitachi’s primary channel for reaching industry professionals.

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We conducted in depth, on camera interviews with eight remarkable individuals across Brisbane and Perth, capturing authentic insights that reflected Hitachi’s bold ambitions. From script development to shoot execution, editing, motion graphics, and post-production, we handled the entire process, crafting eight unique video stories that showcased the real people powering Hitachi’s green and digital future.

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The result? A visually cohesive, strategically sound video campaign that helped Hitachi connect with its audience not through corporate jargon, but through people, purpose, and powerful storytelling.