STRATEGY | BRAND | CREATIVE

When two MasterChef dreamers came to us with nothing but a vision and a fire in their belly, we knew this wasn’t just about branding a restaurant, it was about building a story from scratch. That spark? It became OGNI.

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From the name (meaning "fire" in Bengali) to the logo, voice, and full-blown brand world, we crafted every element, down to the belabour guideline that shaped how the brand looks, sounds, and connects. We didn’t just make it pretty; we gave it soul.

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OGNI is now one of Sydney’s most exciting culinary destinations, marrying South and Southeast Asian heritage with contemporary Australian edge. With Sarah Tiong’s bold flavors and Rashie Hasan’s dessert and cocktail wizardry, it’s more than a restaurant, it’s an experience.

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This project started with pen and paper. Now, it ends on plates and in hearts.